Jewels of Handcraft and Tradition
Throughout the world, embroidery art forms were developed by women as a way to embellish their clothing and household items. In many cultures, embroideries were considered so special that they were traditionally given as dowries. In India, many girls grow up learning the craft from the women in their families. Every intricate and unique stitch tells a story through its pattern and colour. Each style is representative of an artisan’s family and region.
A small group of women artisans who live in a harsh, western Indian region affected by chronic, severe drought and little farming opportunity still make embroidered products, mostly from their own homes or huts. A local organisation was formed, to preserve the beautiful embroidered art forms and create sustainable and dignified full-time employment for about 20 artisans and part-time work for about 100 more.
Through Matr Boomie's "Colour Splash" and "Kantha Splash" ranges, the craft of embroidered patchwork provides sustainable income for artisans. Beautiful assorted fabrics are collected from recycled saris and discarded scraps from the textile industry, which also helps divert waste from landfills. Artisans cut patterns in the patchwork pieces - to glue onto cotton, then hand stitch with thick thread lines and sprinkle with embroidery and occasional beads and sequins.
In addition to fair living wages, we partner with this Rajasthani group to support the women in social aspects such as health care, sanitation and human rights.